Pantisserie (From 2021-), Branding & Business Management
Includes Photography, Packaging, Social Media Management etc..

Pantisserie is a self-initiated baked goods brand specialising in small-batch, seasonal offerings. The brand is best known for its handmade mooncakes, which have been a consistent bestseller during the Mid-Autumn Festival and have built a loyal returning customer base over the years.

As the founder, I developed every aspect of the brand, including the visual identity, social media content, photography, food styling, and packaging. The branding was intentionally designed to emphasise the handcrafted nature of the products, using simple and approachable packaging solutions that reinforce the homemade experience.

Marketing is primarily focused on Instagram and RedNote, where product photography and seasonal campaigns help connect with audiences and drive sales. This project allowed me to explore the intersection of branding, content creation, and product-based business management while building a recognisable and authentic food brand from the ground up.