Dudu 두두, 2025.
Pudding Dessert Cafe located in Busan, South Korea.
Dudu Pudding is a pudding café based in Busan, South Korea, centred around soft handmade desserts and a playful brand experience. The client approached me with the idea of creating a cute pudding mascot that would become the heart of the brand identity.
I developed the branding and visual identity with a focus on soft, approachable visuals inspired by contemporary South Korean design aesthetics. Using rounded typography, gentle colour palettes, and character-led branding, the identity was designed to feel warm, youthful, and instantly recognisable across packaging, social media, and in-store applications.
Services
Brand Identity
Illustrations
Menu & Packaging Design
Social Media
Pudding Dessert Cafe located in Busan, South Korea.
Dudu Pudding is a pudding café based in Busan, South Korea, centred around soft handmade desserts and a playful brand experience. The client approached me with the idea of creating a cute pudding mascot that would become the heart of the brand identity.
I developed the branding and visual identity with a focus on soft, approachable visuals inspired by contemporary South Korean design aesthetics. Using rounded typography, gentle colour palettes, and character-led branding, the identity was designed to feel warm, youthful, and instantly recognisable across packaging, social media, and in-store applications.
Services
Brand Identity
Illustrations
Menu & Packaging Design
Social Media
In-Store Applications
Social Media
Dudu Jeonpo Dessert Cafe, by pennydesigns.