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Penny Designs
Work
1. Yashi [Branding]
2. Airborne Airways [UI/UX]
3. Across [Visual Identity]
4. Gyeongju City Guide [Print]
5. My Quarantine Reflection Book [Print]
6. Zoo Project [AR]
7. Corners of the Room [Illustrations]
8. Innisfree [Re-branding]
9. MM Mooncakes [Branding & Photography]
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©2025 P. Designs
Innisfree (2024), Rebranding, Brand Identity.
Includes Logo Design, UI/UX Design, Packaging, Social Media.
Innisfree is a South Korean skincare brand known for its eco-friendly products derived from the natural elements of Jeju Island.
Innisfree has done a recent rebranding to a more modern, minimalist style. While appreciating Innisfree's direction towards simplicity and modernity, I felt that this shift moved away from the brand’s values and original vision. My redesign aims to resonate better with the brand's commitment to nature and sustainability, incorporating stylistic elements that reflect the unique identity of the brand.
Includes Logo Design, UI/UX Design, Packaging, Social Media.
Innisfree is a South Korean skincare brand known for its eco-friendly products derived from the natural elements of Jeju Island.
Innisfree has done a recent rebranding to a more modern, minimalist style. While appreciating Innisfree's direction towards simplicity and modernity, I felt that this shift moved away from the brand’s values and original vision. My redesign aims to resonate better with the brand's commitment to nature and sustainability, incorporating stylistic elements that reflect the unique identity of the brand.
UI Design:
Social Media:
Packaging:
Rebranding Innisfree, Australia.